Slovakia

MSK Tesla Stropkov

OFK Slovenská Ľupča

3rd Round

Ladomerská Vieska

1st Round

Hamsik Academy

Jesenské

Kováčová

2nd Round

<p>Tottenham Hotspur's dramatic season took another turn with Igor Tudor's appointment as interim head coach in February 2026. Tasked with steering the club away from a looming relegation battle, Tudor inherited a side seemingly lost and struggling for form. The question now is: what is the <strong>Igor Tudor impact</strong> on Spurs and can he engineer a turnaround before it's too late? This article delves into Tudor's arrival, Tottenham's recent performances, their perilous Premier League position, and the betting implications surrounding their fight for survival.</p>

<p>Following the dismissal of Thomas Frank on February 13, 2026, Tudor's appointment was seen as a gamble by the Spurs board. His contract runs until the end of the season, giving him a short window to prove his worth. The initial signs weren't promising, with four consecutive defeats piling pressure on the new manager. Speculation was rife that he could be sacked if results didn't improve quickly. Before their recent matches, Tudor's record stood at one draw and four losses in five games, hardly the stuff of saviors. Even a 3-2 victory against Atletico Madrid in the Champions League was overshadowed by Tudor's controversial decision to walk straight down the tunnel, snubbing the fans – a move criticized by former Spurs player Andy Reid.</p>

<p>Tudor's managerial history includes stints at Hajduk Split, PAOK, Karabükspor, Galatasaray, Udinese, Marseille, and Lazio. However, his previous successes offer little comfort to Spurs fans desperate for immediate results. The <strong>Igor Tudor impact</strong> needs to be significant, and fast, if Tottenham are to avoid the unthinkable.</p>

<h2>Tottenham's Plight: Relegation Looms</h2>

<p>Tottenham's recent form paints a grim picture. Despite a valiant 3-2 victory against Atletico Madrid in the Champions League (ultimately losing 7-5 on aggregate on March 18, 2026), their European journey is over. More concerning is their Premier League form. A 1-1 draw with Liverpool on March 15, 2026, offered a glimmer of hope, but their overall league performance has been woeful. Their next match against Nottingham Forest on March 22, 2026, is a six-pointer – a game they simply cannot afford to lose.</p>

<p><blockquote><p>A home defeat to Nottingham Forest could potentially drop Tottenham into the bottom three, a scenario that would send shockwaves through the club and its fanbase.</p></blockquote></p>

<p>Tottenham's Premier League record this season stands at a dismal 7 wins, 9 draws, and 14 losses, placing them precariously in 16th position. Their home form is the worst in the league, averaging a paltry 0.67 points per game at home. The statistics paint a clear picture: Tottenham are in deep trouble and the <strong>Igor Tudor impact</strong> is yet to be fully realized on the pitch.</p>

<h2>Premier League Odds: A Betting Nightmare</h2>

<p>Tottenham's struggles have had a significant impact on the betting markets. As of March 7, 2026, their odds of relegation were 19/10, equating to a 35% implied probability. A supercomputer analysis on March 16, 2026, put their relegation probability at 14.9%. As of March 19, 2026, Tottenham's odds to be relegated were +160. These fluctuating odds reflect the uncertainty surrounding the club's future and the difficulty in predicting their next move. The <a href="https://betpulse.tips">football predictions</a> are all over the place.</p>

<p><blockquote><p>Bookmakers have been forced to shorten Tottenham's relegation odds, making them a significant liability. Punters who backed them for relegation earlier in the season at odds as high as 200/1 are now looking at potentially huge returns.</p></blockquote></p>

<p>As of March 5, 2026, Tottenham's relegation odds were 5/2, highlighting the growing belief that they could be playing Championship football next season. Meanwhile, their odds of finishing in the top four stand at a distant 500/1, a testament to their current struggles and the perceived gap between them and the Champions League contenders. Check the <a href="https://betpulse.tips/blogs">betting blog</a> for more expert analysis.</p>

<h2>Key Players and Tactical Shifts</h2>

<p>Despite the overall struggles, some Tottenham players have shown glimpses of promise. Richarlison, Xavi Simons, Archie Gray, and Pape Matar Sarr are seen as key figures in the team's attempts to turn things around. Archie Gray and Pape Matar Sarr have been particularly influential in recent games, injecting energy and creativity into the midfield. Xavi Simons delivered a strong performance against Atletico Madrid, showcasing his attacking prowess. Mathys Tel and Randal Kolo Muani also impressed in that match, offering hope for the future. However, the departure of Son Heung-min to LAFC has undoubtedly weakened the team's attacking options. The <strong>Igor Tudor impact</strong> will depend on his ability to maximize the potential of these players and find a tactical formula that brings consistent results.</p>

<p>Tudor needs to find a way to unlock the potential within the squad. A more robust defensive structure and a clear attacking plan are essential if Tottenham are to climb out of the relegation zone. The performance of Gray and Sarr in midfield is crucial, providing the platform for the forwards to express themselves. The tactical changes implemented by Tudor must be impactful and readily adopted by the players if they are to secure those crucial points needed for survival.</p>

<h2>Phil McNulty's View and the Road Ahead</h2>

<p>Phil McNulty, the Chief Football Writer for BBC Sport, has described Tottenham's current situation as "mystifying," reflecting the bewilderment of many observers. McNulty, with his years of experience covering football, struggles to understand how a club of Tottenham's stature finds itself in such a precarious position. His analysis underscores the deep-seated problems that Tudor has inherited and the scale of the challenge facing him. The <a href="https://betpulse.tips">BetPulse Tips</a> team is watching developments closely. Is the <strong>Igor Tudor impact</strong> enough?</p>

<p>The road ahead is fraught with danger. Tottenham's remaining fixtures are against teams fighting for their lives, making every game a potential relegation decider. Tudor must instill belief and confidence in his players, fostering a winning mentality that has been sorely lacking this season. The upcoming match against Nottingham Forest is pivotal. A victory would provide a massive boost, while a defeat could plunge them further into the relegation mire.</p>

<h2>Frequently Asked Questions</h2>

<h3>Q: What are Tottenham's chances of staying in the Premier League?</h3>
<p>A: Their chances are precarious. Recent form is poor, and they sit close to the relegation zone. Their upcoming games are crucial, and any slip-ups could be costly.</p>

<h3>Q: How has Igor Tudor's appointment impacted the team?</h3>
<p>A: Initially, the <strong>Igor Tudor impact</strong> was negative, with several defeats. However, he is now trying to find a winning formula. It's still too early to definitively assess his impact.</p>

<h3>Q: What are the betting implications of Tottenham's situation?</h3>
<p>A: Tottenham's relegation odds have shortened, making them a liability for bookmakers. Punters who backed them for relegation earlier in the season could be in for a big payout.</p>

Can Igor Tudor save Spurs? Analysis of his impact, relegation odds & Tottenham's future. Get the latest betting tips!

Igor Tudor Impact: Spurs Relegation Fight

Igor Tudor Impact Spurs Relegation Battle

<p>Are you looking to level up your football betting strategy? Then you need to understand <strong>Asian handicap</strong> betting. It’s a popular market that eliminates the draw outcome, giving you a better chance of winning. This guide provides a step-by-step explanation of <strong>Asian handicap</strong> betting, covering everything from the basics to more advanced concepts.</p>

<h2>What is Asian Handicap Betting?</h2>
<p>The <strong>Asian handicap</strong> is a type of bet used in football that aims to even out the playing field between two unevenly matched teams. It does this by giving a 'handicap' to the stronger team, effectively giving the weaker team a head start. This handicap is expressed as goals. The key difference between a standard handicap and an Asian handicap is the elimination of the draw as a possible outcome in many scenarios. This reduces the betting options from three (win, lose, draw) to two (win or lose), which some bettors find simpler. Furthermore, certain Asian handicaps can even result in your stake being refunded if the match result falls within the handicap parameters.</p>

<blockquote><p><strong>Key Insight:</strong> Asian handicap betting is designed to eliminate the draw and provide a more balanced betting opportunity.</p></blockquote>

<h2>Types of Asian Handicap Bets</h2>
<p>There are several types of <strong>Asian handicap</strong> bets, each with its own set of rules and implications. Understanding these differences is crucial for making informed betting decisions. Here’s a breakdown:</p>
<ul>
 <li><strong>Whole Goal Handicap (e.g., -1, +1):</strong> If you bet on a team with a -1 handicap, they need to win by two or more goals for your bet to win. If they win by exactly one goal, your stake is refunded. If they draw or lose, you lose your bet. Conversely, if you bet on a team with a +1 handicap, you win if they draw or win. If they lose by exactly one goal, your stake is refunded. If they lose by two or more goals, you lose your bet.</li>
 <li><strong>Half Goal Handicap (e.g., -0.5, +0.5):</strong> These handicaps eliminate the possibility of a refund. A team with a -0.5 handicap needs to win for your bet to win. A team with a +0.5 handicap wins if they draw or win.</li>
 <li><strong>Quarter Goal Handicap (e.g., -0.25, +0.25, -0.75, +0.75):</strong> These are split handicaps. For example, a -0.25 handicap splits your stake into two bets: one at 0 and one at -0.5. A +0.75 handicap splits your stake into 0.5 and +1. This adds another layer of complexity but can offer better value.</li>
</ul>
<p>Choosing the right type depends on your risk appetite and your assessment of the match. Analyzing team form, historical data, and potential line-ups are all important factors. You can use our expert <a href="https://betpulse.tips">football predictions</a> to help you make more informed decisions.</p>

<h2>Reading Asian Handicap Lines</h2>
<p>Understanding how to read <strong>Asian handicap</strong> lines is essential. The lines are typically presented in a format like this: Team A -0.5 vs. Team B +0.5. This means Team A is favored to win, and they need to win by at least one goal for your bet on them to be successful. Team B is the underdog, and you win your bet if they draw or win the match. Decimal handicaps like these are straightforward. However, fractional handicaps (-0.25, +0.75) require more careful consideration. Remember that these split your stake across two different handicap lines, so you could potentially win, lose, or get a partial refund depending on the match result.</p>

<blockquote><p><strong>Key Insight:</strong> Always double-check the handicap value and understand its implications before placing your bet. Pay close attention to whether it's a whole goal, half goal, or quarter goal handicap.</p></blockquote>

<h2>Asian Handicap Examples</h2>
<p>Let's look at a few practical examples to illustrate how <strong>Asian handicap</strong> betting works. Suppose Manchester City is playing Norwich City, and the Asian handicap is Man City -1.5. If you bet on Man City, they need to win by two or more goals for you to win your bet. If they win by only one goal, draw, or lose, you lose your bet. Conversely, if you bet on Norwich City +1.5, you win if Norwich draws, wins, or loses by only one goal.</p>
<p>Another example: Liverpool vs. Everton with an Asian handicap of Liverpool -0.25. If you bet on Liverpool, you win if they win the match. If the match ends in a draw, half of your stake is refunded, and the other half is lost. If you bet on Everton +0.25, you win if they win the match. If the match ends in a draw, half of your stake is refunded, and the other half is won.</p>
<p>Understanding these scenarios helps you grasp the nuances of the Asian handicap market. Remember to always consider the team's current form, injuries, and head-to-head record when making your selections. Check out our <a href="https://betpulse.tips/blogs">betting blog</a> for more advanced strategies.</p>

<h2>Advantages of Asian Handicap Betting</h2>
<p>There are several advantages to using <strong>Asian handicap</strong> betting. Firstly, it reduces the risk compared to traditional 1X2 betting by eliminating the draw outcome in many cases. This increases your chances of winning or at least getting a refund. Secondly, it can offer better value, especially when betting on strong favorites. The handicap gives you a more favorable price than simply betting on them to win outright. Furthermore, Asian handicaps can be particularly useful in matches where there is a clear favorite and a significant difference in quality between the two teams. By applying a suitable handicap, you can level the playing field and find more attractive betting opportunities. Remember to always gamble responsibly and within your means. Using <a href="https://betpulse.tips">BetPulse Tips</a> can help you make calculated decisions.</p>

<blockquote><p><strong>Key Insight:</strong> Asian handicaps provide a more balanced betting market and can offer better value, especially when betting on strong favorites.</p></blockquote>

<h2>Frequently Asked Questions</h2>
<h3>Question: What happens if the match is abandoned?</h3>
<p>Typically, if a match is abandoned, all Asian handicap bets are void and your stake is refunded.</p>

<h3>Question: Is Asian handicap betting suitable for beginners?</h3>
<p>While it might seem complex at first, understanding the basics of Asian handicap betting can significantly improve your betting strategy. Start with whole goal handicaps and gradually move to half and quarter goal handicaps as you become more comfortable.</p>

Unlock Asian handicap betting! Step-by-step explanation, types, examples. Elevate your football betting strategy with our expert insights. Learn more now!

Asian Handicap: Step-by-Step Betting Explanation

Understanding Asian Handicap Betting Explained

<p>Want to improve your football betting success? A crucial element is learning to <strong>analyze team form</strong> effectively. This involves a deep dive into recent performances, playing styles, and various influencing factors, all aimed at uncovering valuable insights that can give you an edge when placing your bets. Don't just rely on gut feelings; informed decisions are the key to consistent winnings. Let's explore how to master this vital skill.</p>

<h2>Understanding Recent Team Performance</h2>

<p>The most fundamental aspect of analyzing team form is reviewing their recent results. Look beyond just wins and losses. Examine the context of each match. Was the win against a strong or weak opponent? Was the loss a narrow defeat or a comprehensive thrashing? Check the scorelines, goals scored, and goals conceded in the last 5-10 games to get a good overview. Analyze the team's performance both at home and away, as some teams perform significantly better in front of their own fans. <a href="https://betpulse.tips">football predictions</a> can give you a basis for understanding recent forms but it is necessary to do your own analysis to improve your bets.</p>

<blockquote><p><strong>Key Insight:</strong> Focus on the quality of opposition and the manner of victory or defeat, not just the raw win/loss record.</p></blockquote>

<h2>Analyzing Key Statistics</h2>

<p>Delving into team statistics provides a more objective view of team form. Key metrics to consider include goals scored per game, goals conceded per game, shots on target, possession percentage, pass accuracy, and tackle success rate. These statistics can reveal underlying strengths and weaknesses that may not be immediately apparent from the match results alone. For instance, a team might have a high possession percentage but struggle to convert that possession into goals, indicating a potential problem in their attacking efficiency. Conversely, a team with a low possession percentage but a high tackle success rate might be very effective at defending and counter-attacking. Understanding these metrics helps you to better <strong>analyze team form</strong> and predict future performances. Check out our <a href="https://betpulse.tips/blogs">betting blog</a> for more insights.</p>

<ul>
 <li>Goals Scored (Home and Away)</li>
 <li>Goals Conceded (Home and Away)</li>
 <li>Shots on Target Ratio</li>
 <li>Possession Statistics</li>
 <li>Defensive Actions (Tackles, Interceptions)</li>
</ul>

<h2>Impact of Injuries and Suspensions</h2>

<p>Team news plays a vital role in assessing team form. Injuries and suspensions to key players can significantly impact a team's performance. Before placing a bet, always check the latest team news to identify any significant absentees. Consider the importance of the injured or suspended players to the team's overall strategy and effectiveness. For example, the absence of a team's star striker or their key central defender can dramatically reduce their chances of winning. Furthermore, consider how the team has performed in the past when these players have been unavailable. Has the manager found a successful alternative, or does the team struggle to cope without them? Doing so is vital to <strong>analyze team form</strong> effectively.</p>

<h2>Head-to-Head Records and Historical Trends</h2>

<p>Examining the head-to-head record between two teams can provide valuable insights. Some teams consistently perform well against specific opponents, regardless of their current form. Analyze the recent head-to-head results, focusing on the number of goals scored, the venue of the matches, and any significant trends that emerge. Moreover, consider the historical context of the rivalry between the two teams. Is there a strong historical animosity that might influence the players' motivation and performance? Identifying these trends can help you anticipate how the teams might perform in their upcoming encounter. Ultimately, <strong>analyze team form</strong> in conjunction with historical data to make well-informed bets.</p>

<h2>Considering Managerial Changes and Tactics</h2>

<p>A change in management can have a significant impact on a team's form. New managers often bring new tactics, playing styles, and team selections, which can take time for the players to adapt to. Consider the manager's track record, their preferred playing style, and their initial impact on the team. Has the team shown signs of improvement since the new manager took over? Are they playing with more confidence and attacking intent? Furthermore, analyze the manager's tactical approach to each game. Are they adapting their tactics to suit the opponent, or are they sticking to a rigid game plan? Understanding these nuances can provide valuable insights into a team's potential performance. This is how you properly <strong>analyze team form</strong>.</p>

<blockquote><p><strong>Key Insight:</strong> Don't underestimate the impact of a new manager. Look for early signs of improvement or tactical shifts.</p></blockquote>

<h2>External Factors and Motivation</h2>

<p>Finally, consider external factors that might influence a team's performance. These include factors such as fan support, travel fatigue, and off-field issues. A team playing at home with strong fan support is likely to be more motivated and perform better than when playing away. Long journeys and tight schedules can lead to player fatigue, which can negatively impact their performance. Off-field issues, such as player disputes or financial problems, can also distract the team and affect their focus. Assess the team's motivation levels. Are they playing for a trophy, trying to avoid relegation, or simply playing out the season? A highly motivated team is more likely to perform well, even if their current form is not ideal. Remember to visit <a href="https://betpulse.tips">BetPulse Tips</a> for tips about betting and how to <strong>analyze team form</strong>.</p>

<h2>Frequently Asked Questions</h2>

<h3>Question?</h3>
<p>How far back should I look when analyzing team form?</p>
<p>Generally, reviewing the last 5-10 games provides a good overview of a team's current form. However, you should also consider longer-term trends and historical data, particularly when analyzing head-to-head records.</p>

<h3>Question?</h3>
<p>Are statistics the only thing that matters when analyzing team form?</p>
<p>No, statistics are important, but they should be used in conjunction with other factors, such as team news, injuries, suspensions, managerial changes, and external factors. A holistic approach is essential for accurate analysis.</p>

<h3>Question?</h3>
<p>Can team form guarantee a winning bet?</p>
<p>No, team form is just one factor to consider when placing a bet. Even the most comprehensive analysis cannot guarantee a win, as there is always an element of chance involved in football betting. However, by carefully analyzing team form, you can significantly increase your chances of making informed and profitable betting decisions.</p>

Learn to analyze team form and improve your football betting success! Expert tips on stats, injuries, and head-to-head analysis. Bet smart today!

Analyze Team Form: Football Betting Strategy

Analyze Team Form for Successful Football Betting

<p>Want to boost your football betting success? It starts with understanding how to <strong>read football odds</strong>. It's more than just picking a favorite; it's about evaluating probabilities and finding value. This guide will equip you with the knowledge to confidently decipher different odds formats, compare offerings from various bookmakers, and ultimately, make more informed betting decisions.</p>

<h2>Decoding Different Formats to Read Football Odds</h2>
<p>The first step in mastering <strong>how to read football odds</strong> is understanding the different formats in which they are presented. The three most common formats are Decimal, Fractional, and American (Moneyline). Decimal odds, popular in Europe and Australia, represent the total payout for every £1 wagered, including the return of your stake. For example, odds of 2.50 mean a £1 bet returns £2.50. Fractional odds, commonly used in the UK, express the profit relative to the stake. Odds of 3/2 mean you win £3 for every £2 staked, plus the return of your £2 stake. American odds, used in the US, are expressed as either positive or negative numbers. A positive number indicates the profit on a £100 bet, while a negative number indicates the amount you need to bet to win £100. For instance, +200 means you win £200 on a £100 bet, while -150 means you need to bet £150 to win £100. Converting between these formats is essential for comparing odds across different platforms and understanding the implied probability of each outcome.</p>

<h2>Calculating Implied Probability</h2>
<p>While understanding the formats is important, grasping the concept of implied probability is crucial for making informed betting decisions. Implied probability represents the likelihood of an event occurring, as suggested by the odds. You can calculate it from any odds format. For decimal odds, the implied probability is calculated as 1 / Decimal Odds. So, for decimal odds of 2.00, the implied probability is 1/2.00 = 0.50, or 50%. For fractional odds (a/b), it's b / (a+b). So, for fractional odds of 1/1, the implied probability is 1 / (1+1) = 0.50, or 50%. For American odds, if the odds are positive, the implied probability is 100 / (Odds + 100). If the odds are negative, it's -Odds / (-Odds + 100). Once you know the implied probability, you can compare it to your own assessment of the likelihood of an event to identify potential value bets. For example, if a bookmaker's odds imply a 40% chance of a team winning, but you believe they have a 50% chance, you may have found a valuable betting opportunity. <a href="https://betpulse.tips/blogs">betting blog</a> can offer more insights on how to assess the value of your bets.</p>
<blockquote><p>Key insight: Always calculate the implied probability to compare bookmaker odds effectively.</p></blockquote>

<h2>Comparing Football Odds Across Bookmakers</h2>
<p>Once you understand odds formats and implied probability, the next step is to compare odds across different bookmakers. This is vital because different bookmakers offer varying odds on the same event. These discrepancies arise due to different risk management strategies, varying opinions on team form, and promotional offers. To effectively <strong>read football odds</strong> and compare them, consider using odds comparison websites. These platforms aggregate odds from multiple bookmakers, allowing you to quickly identify the best available price for your desired bet. Furthermore, consider opening accounts with several bookmakers. This gives you the flexibility to always bet at the best available odds. Remember to factor in any promotional offers or bonuses that might be available when comparing odds. A seemingly lower odd might become more attractive when combined with a bonus bet or enhanced payout. Always aim to maximize your potential profit by consistently seeking out the best odds available.</p>

<h2>Analyzing Overround and Margin</h2>
<p>Understanding overround, also known as the margin or vig, is crucial for <strong>how to read football odds</strong> and evaluate the true value offered by a bookmaker. The overround is the amount the bookmaker charges for facilitating the bet. It's essentially their profit margin built into the odds. To calculate the overround, you need to calculate the implied probability of each possible outcome in a market and add them together. If the sum exceeds 100%, the excess represents the overround. For example, in a match with three possible outcomes (Team A win, Team B win, Draw), if the implied probabilities are 45%, 30%, and 30% respectively, the overround is 5%. A lower overround indicates better value for the bettor, as the bookmaker is taking a smaller cut. When comparing bookmakers, look for those with consistently lower overrounds, as this translates to better potential returns for you. A lower margin means you're getting closer to the true probability of the event, leading to more profitable bets in the long run. Always factor in the overround when assessing the value of odds. <a href="https://betpulse.tips">football predictions</a> may provide additional context when analyzing the perceived accuracy of bookmaker odds.</p>

<h2>Beyond the Basics: Advanced Odds Considerations</h2>
<p>While the fundamentals covered above are essential, there are more advanced considerations when learning <strong>how to read football odds</strong>. These include understanding how odds change in response to news and events, recognizing arbitrage opportunities, and mastering different betting markets. Odds are dynamic and constantly adjust based on factors such as team news, injuries, weather conditions, and betting volume. Monitoring these fluctuations can provide insights into market sentiment and potential value bets. Arbitrage betting involves placing bets on all possible outcomes of an event across different bookmakers to guarantee a profit. This requires identifying situations where the odds offered by different bookmakers create a risk-free opportunity. Furthermore, familiarize yourself with various betting markets beyond the standard win/draw/lose. These include Asian Handicaps, Over/Under goals, Correct Score, and Both Teams to Score. Each market offers unique opportunities and requires a specific understanding of the underlying odds and probabilities. <a href="https://betpulse.tips">BetPulse Tips</a> offer a variety of resources to help you analyze odds across diverse betting markets.</p>

<h2>Frequently Asked Questions</h2>

<h3>Question?</h3>
<p>What is the best odds format to use?</p>
<p>The "best" format is subjective and depends on personal preference. However, decimal odds are often considered the easiest to understand and calculate implied probability. The key is to become comfortable with converting between all three formats.</p>

<h3>Question?</h3>
<p>How often should I compare odds from different bookmakers?</p>
<p>Ideally, you should compare odds for every bet you place. Even small differences in odds can add up significantly over time and impact your overall profitability. Using odds comparison websites makes this process quick and easy.</p>

<h3>Question?</h3>
<p>What does it mean when odds suddenly change?</p>
<p>Sudden odds changes typically reflect significant news or events that impact the perceived probability of an outcome. This could be a key player injury, a change in weather conditions, or a surge in betting volume on a particular team. Monitoring these changes can provide valuable insights.</p>

Master how to read football odds! Compare bookmakers, calculate implied probability, and find value bets. Improve your football betting strategy now!

COUNTRIES

OFK Slovenská Ľupča

Latest scores

Cup

All News

Igor Tudor Impact Spurs Relegation Battle

Understanding Asian Handicap Betting Explained

Analyze Team Form for Successful Football Betting

Unlocking Profit Understanding Football Betting Odds

ABOUT

FOOTBALL

EXPLORE

Follow us